Avoid clichés like the plague

“Avoid clichés like the plague.”  I saw that in a rather labored list of writing tips, each one violating itself, “Don’t abrv.” “Avoid redundant and repetitive words”, that sort of thing.  I took the one about clichés to heart, and not only in my writing. I’ve developed an unreasonable distaste for the clichéd, the true-and-true, the commonplace.
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