There have been a zillion start-ups and dot-coms and new-economy companies, so I don’t blame you if you only remember the ones that succeeded. Facebook, Instagram, and Twitter you know, of course, and you might even remember some near-misses like Friendster and MySpace. But you probably never heard of Orkut or QQ or Fubar or CherryTap or Cyworld or Daum or the thousands of others of social-networking sites. You’ve heard of Amazon.com, but probably not its less successful competitors Pet.com and Tiger and CD-Now and WebVan. Only fans of business disaster remember them.
There was even a website called Fucked Company, which maintained a gleefully mean-spirited list of start-ups that were dying or dead, for the entertainment of gleefully mean-spirited people like me. In 2007, the website itself went bankrupt, dying in an abrupt and memorable burst of irony.
But only the true connoisseurs of failure remember Keedoozle. Continue reading