This article originally appeared on Five Thôt.
There’s a famous story about Dick Rowe and Mike Smith, two well-respected “A&R” (Artists and Repertoire) men for Decca Records, a major British label. In London on New Years Day of 1962, Rowe and Smith auditioned two talented bands. Rowe later recalled, “I told Mike he’d have to decide between them. It was up to him. He said, ‘They’re both good, but one’s a local group, the other comes from Liverpool.’ We decided it was better to take the local group. We could work with them more easily and stay closer in touch as they came from Dagenham [a large suburb of east London].”*
So Rowe and Smith offered the contract to the local boys, the Tremeloes. It wasn’t a completely foolish choice. The Tremeloes were quite popular at the time and in fact are still performing today, 50-plus years later, to enthusiastic audiences.
On the other hand, the band from Liverpool, The Beatles, went on to noticeably greater success. Rowe tried to justify the decision at the time, saying “Guitar groups are on the way out. The Beatles have no future in show business.” Thereby making himself notorious in music history. Continue reading